Social Media in Business Communication-Free-Samples for Students

Question: Discuss about the Social Media and its uses in the Business Communication. Answer: Introduction The name of the resource in order to communicate in the period of 21st century is the utilization of the Social media. It must act as a platform to bind up the relations with the employers managers and other business workers (Tuten, TL Solomon, 2014). The social media is the vibrant form of communication source which must be positively used to bring success to the better cooperation and meeting the objectives of the company as a whole. Through the mode of representing a company, rules and regulations are needed to be followed properly. The social media in the work place also lead to the treating the members properly and setting out guidelines which the members must follow while using the social media in the offices. Types of social media The Social media includes Facebook, Skype, snapchat, instagram, are the important resources of the social media which could be used to conduct business communication in this 21st century (Tuten, TL Solomon, 2014; Heymann, 2012). Brief summary Facebook is a wider public platform which can be utilized for chatting and discussing important aspects of the working environment with the employers of the organizations. The men and women of the age between 25 and 54 are quite vibrant in using the social media. The company must have a target whose users are generally under 24 years of age. There are facebook pages which the company can create in order to promote the name of the company and attract the customers to work in their company (Ramsaran, R.R. Fowdar, 2013) The employers in the work place as well use facebook networking in order to create a communication with the other employers by maintaining proper guidelines. For example for a travel agency company, the employers can be recruited through the promotional activities if it is a start - up company. Skype: Skype is an important social networking site for conducting communication for the project plans through video conferencing. The companies instead of following older mode of communication such as through telephones emails can follow video conferencing, which is another best way to interact with the other team leaders while they are working on a project and especially if the companys team members are allocated in the different timelines. Video conferencing would enable the team leader to prepare a communication framework in order to chat on the important topics with the other team members of the group (Adamovic, Potgieter, Mearns, 2012). Waging communication through video is a way of promoting a face to face conversation through an online mode. This is the reason video chat should be taken into account in the work place which can also be implemented well through the mode of discussion forums or messaging forums. Snapchat: The Company through the forum of snapchat creates videos, different contents, the new collections or organizes interviews with the other prominent figures which could also promote free opportunity of marketing and also acquire any loyal followings. Snapchat can be used for launching products or any kind of live events can be conducted. Snapchat promote codes and discounts (Silverman, 2014). The snapchat for a business also enhances rhe personality and brand voice through the creation of videos. Instagram: This social networking site can be used as a process of building brand. The companys objective is to create a tool based on marketing only, for that a strategic plan needs to be devised just to capitalize half of the billion users. Approximately 500 million users are using this particular app. With the latest change in the algorithm program, the users would not be able to observe the content in a chronological form, however through the algorithm proposed by Instagram (Jhonston, 2017). The five reliability test for each source for Facebook, skype, snapchat and instagram for the companies are done to make sure that these social networking sites are meeting the objectives Facebook Facebook is having more than 2 billion users world wide and it is considered as one of the best internet sites for doing business A custom facebook page design is also act as an excellent way in order to engage new visitors or followers. The business people can catch these new visitors and trying to make them engage in their business works (Smith, 2012). Like share and comment are also the best ways to attract the visitors by uploading the images of the company and through the option of sharing, the business would famous and would led to much exposures (Smith, 2012). Accessing information is another important reliable option where the pages could be updated with the interactive comment or creating a group in facebook would lead the employers to come together to discuss on the objectives of the company. The facebook page administrator can select a group of targeted audiences for a particular business on the basis of relationship status, gender, interests, languages, work and education. Advertising through facebook is an excellent way of targeting audiences (Smith, 2012). Skype It can be judged on the basis of the cheapest services of VoIP and it has the capacity to provide subscriptions within the minutes covering unlimited timeframe. Skype for Business allows the member to route the calls which is based on numerical and also working hours into any groups or queues (Adamovic, Potgieter, Mearns, 2012). Skype also offers a greater communication system with many formats including conferencing through videos, instant messaging Skype for Business can integrate for more than 250 people for any online meeting. The networking site also provides security and it can be incorporated in different applications of Microsoft office (Adamovic, Potgieter, Mearns, 2012). Snapchat Snapchat is regarded as the live video service which provides an easier way to get connected with each other (Silverman, 2014). The content of snapchat provides by the snapchat is honest and also trustworthy as it shows audiences the live visuals of the moment and make the audience feel to go through the moment. This enhances the importance of brans of the company. The contents that are shared on snapchat can be saved on phones and they can be further shared. Snapchat is a process to get connected with customers on personal levels. The using of the tool 16 handles in snapchat for the giveaways and contests to implement it as a marketing tool (Silverman, 2014; Anderson, 2015). Instagram Instagram makes easy to share the companys brands message which might attract visitors to the platforms. As it is a rare site for attracting audience for business, it means one can target a an audience that other social networking in the business is not targeting for the time being (Jhonston, 2017). To extend the business hands to the targeted customers one can post pictures and videos to show them the perfect value of the products. Instagram is expanding more, it is becoming a hub for the start-up business to post about their companys profile. In Instagram new communities can be build up to share the images and objectives with the audiences (Jhonston, 2017). Conclusion On a concluding note, it could be stated that the social media plays an important role in establishing communication among the workers of the business community and also the employers follow proper guidelines in order to recruit the new audiences in their organization. References Adamovic, D., Potgieter, A., Mearns, M. (2012). Knowledge sharing through social media: Investigating trends and technologies in a global marketing and advertising research company.South African Journal of Information Management,14(1), 1-7. Anderson, K.E.,( 2015). Getting acquainted with social networks and apps: Snapchat and the rise of ephemeral communication.Library Hi Tech News,32(10), pp.6-10. Heymann-Reder, D., (2012).Social Media Marketing. Addison-Wesley Verlag. Johnston, A. (2017). How to Create an Instagram Marketing Strategy.Sprout Social. Retrieved May 2nd. Ramsaran-Fowdar, R.R. Fowdar, S., (2013). The implications of Facebook marketing for organizations.Contemporary Management Research,9(1), p.73. Silverman, A. (2014). NFL teams adopt Snapchat as marketing tool with hope of reaching younger fans.Sports Business Daily. Smith, M. (2012).Facebook Marketing. Wiley. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sag